When we speak today of going green, we generally refer to something broader than global warming. We are usually referring to a heightened awareness of using the earth’s resources more efficiently. It includes efforts to conserve our natural resources, reduce our contributions to landfills, and reduce pollution generally. Going green then, can be summarized by the mantra “reduce, reuse, recycle” – which means reduce waste, reuse what you can, and recycle what you can’t.

In fashion, it is about re-introducing eco-conscious methods at the source through the use of environmentally friendly materials (natural fibers, organic cotton…) and socially responsible methods of production that create social change and empower communities.

In a nutshell: sustainable and ethical fashion is an approach towards sourcing, manufacturing and designing clothes which maximizes the benefits to the fashion industry and society at large, while at the same time minimizing its impact on the environment.